Bad Ads: SoBe Life Water
Posted by Andrew | Filed under Bad Ads
SoBe, the most pretentious subsidiary of PepsiCo, has recently been running an ad for their new 0 Cal Life Water line of drinks. The premise of the entire ad is this: Gay bearded “were-lizards” enjoy our flavored water, which happens to have no calories!
Seriously, when I first saw this ad, my gaydar started ringing like a fire engine. Some guy with a trimmed beard, wearing a white muscle shirt and what appears to be white capris that show off his “man features.” It screams winning float at the pride parade. To top it off, the guy turns into a lizard after drinking the product that they are advertising. What the heck is that all about? Try our water, it will turn you into a lizard?
The topper to all of this, that I only just found out, is that the man attempting dancing in this commercial, is a guy named Matt Light, offensive lineman of the New England Patriots. Wow, if I were Tom Brady, I would watch myself in the locker room around this guy. He may try to give you a makeover or something.
And the dancing, if you pay attention, is awful. You of course would only notice it if you did pay close attention because they distract you with dancing 3D reptiles all through the background. My favorite part is the bit with the lizards on treadmills, because they are watching their figure I guess. Oh, and the one with the little guitar is classic. Seriously though, when is Geico going to sue these people for copyright infringement?
As per usual, I’ve posted the commercial below. And if that wasn’t enough, here is the Super Bowl ad they ran this year. It’s enough to make me consider investing heavily in Coca-Cola, that’s for sure.
